Lena Herve - Digital Art Director
Art Director
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glenfiddich.

Creation of monthly private events in Paris in some secret not easy to find locations but recognizable only by the rallying sign of the Circle, deer head, during which the brand ambassador, Claude Fronton, introduced Glenfiddich's (pronounced "Genfiddik") best references. Each invited member received a card with a unique access code to subscribe online and receive information and event details. As well as some surprises along the way. This event helped the company to grow their relation with the public with an objectif of more than 15 million direct contacts!

DISCOVER THE CIRCLE →

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